If they were going to actually produce a new competitive or even usable controller from the remnants of SandForce, they would have done so by now and used it in the enterprise space where they could have a chance of recouping development costs. Instead, they've been shipping tons of Marvell controllers. SandForce is dead.
hahaha ditto, I feel bad for people who buys those 535's dirt cheap on eBay thinking they are getting a quality Intel drive when they are probably the most failure prone SSD's in recent memory...mostly down to just poor firmware thrashing the NAND.
They are clearly rebrands with Seagate stickers on them. Not sure what to be excited here about. Maybe if they were super cheap? Otherwise why to bother?
The logic is simple today. Every single manufacturer or OEM wants to be in the SSD business because they sell. People don't buy HDDs anymore and probably SSDs are dirt cheap to make. I doubt that the 2TB SSD is more than 50$ in actual value, so the difference is profit for seller. Which is quite a big profit tbh.
You would be very wrong if you think a 2TB SSD is only $50 cost to the company making them. NAND and DRAM are very tightly constrained supply and demand based markets. If you aren't a primary NAND or DRAM maker you are going to pay market price, and Seagate is not a primary.
Obviously this is information not revealed to public. Just my educated guess. There is no much special materials in SSD especially m2 SSD types. Whatever they sell at $200 retail price they must make it at $50 a pop max if they are mass produced in super large quantities.
Yes, it is that easy. Other brands have to lower prices to compete with Samsung. Lets say Samsung sells SSD at $200, other weak brand have to sell it for $189 if want to compete and survive.
The real difference is that Samsung makes many parts itself, so production cost is much lower, it is not dependant on suppliers, no delays etc. Small brands pay more to produce anything and are getting less when selling in order to compete.
there is absolutely 0 chance a 2TB SSD with modern 3D NAND and controller being produced at $50 - this is just flat out 100% wrong. There are countless companies including dozens that sell straight from Taiwan and China under names 99% of ppl have never heard of that cannot come even CLOSE to these price points. There would be at least 1 out of the 50+ models out that would try to flood the market and just take tiny margins but get huge volumes selling under a quarter of what other companies do. No way to say it other than, wrong wrong wrong. Samsung producing everything in house has economic advantages but they also cannot sell these for $50. The price premium huge companies buying in lots ot 100k is not far from production costs. The companies buying Toshiba NAND, Phison full packaged designs, and Micron NAND in huge quantities are not getting out signicantly cheaper products.
This is not the diamond conspiracy where the supply is
oops finger slipped on post key lol, but the diamond conspiracy with apparent gigantic excess of resources falsely limited to maintin insane markups is not true for DRAM or NAND production. So the claim that any company with access to internal vertical production model or able to buy mass quantities at discount being able to sell SSD's at a quarter of the current prices has absolutely no evidence.
Can you please stop playing audio blip when I goto pages on this site (might be an advert) as it keeps on hogging my Bluetooth connection witch blocks audio from my other phone until I turn blue off and on (duel connected headset)
The only way I see to lower price a bit is going for 1.8" form factor or the same 2.5" with less lenght. They could send more per container shipped. aluminum casing needs to stay.
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21 Comments
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Holliday75 - Tuesday, July 3, 2018 - link
Interesting, but the pricing puts it in the middle of the pack so to speak. Hard to justify buying one without reviews.Who here wants to spin the wheel and see what happens?
rnalsation - Tuesday, July 3, 2018 - link
Why would they use an off the shelf controller when the bought the ssd controler portion of LSI?rnalsation - Tuesday, July 3, 2018 - link
Anand even published the release https://www.anandtech.com/show/8073/seagate-acquir...Billy Tallis - Tuesday, July 3, 2018 - link
If they were going to actually produce a new competitive or even usable controller from the remnants of SandForce, they would have done so by now and used it in the enterprise space where they could have a chance of recouping development costs. Instead, they've been shipping tons of Marvell controllers. SandForce is dead.gfkBill - Tuesday, July 3, 2018 - link
As dead as the pile Intel 535's on my desk...Samus - Thursday, July 5, 2018 - link
hahaha ditto, I feel bad for people who buys those 535's dirt cheap on eBay thinking they are getting a quality Intel drive when they are probably the most failure prone SSD's in recent memory...mostly down to just poor firmware thrashing the NAND.milkod2001 - Wednesday, July 4, 2018 - link
They are clearly rebrands with Seagate stickers on them. Not sure what to be excited here about. Maybe if they were super cheap? Otherwise why to bother?Gothmoth - Wednesday, July 4, 2018 - link
no reason to choose this over a samsung SSD.Samus - Thursday, July 5, 2018 - link
well, it will be substantially cheaper. but I agree there will likely be better options.yeeeeman - Wednesday, July 4, 2018 - link
The logic is simple today. Every single manufacturer or OEM wants to be in the SSD business because they sell. People don't buy HDDs anymore and probably SSDs are dirt cheap to make. I doubt that the 2TB SSD is more than 50$ in actual value, so the difference is profit for seller. Which is quite a big profit tbh.cacnoff - Wednesday, July 4, 2018 - link
You would be very wrong if you think a 2TB SSD is only $50 cost to the company making them. NAND and DRAM are very tightly constrained supply and demand based markets. If you aren't a primary NAND or DRAM maker you are going to pay market price, and Seagate is not a primary.milkod2001 - Wednesday, July 4, 2018 - link
If they order 100 000 or much more units they will build it under $50 at total cost easily.Reflex - Wednesday, July 4, 2018 - link
[citation needed]milkod2001 - Thursday, July 5, 2018 - link
Obviously this is information not revealed to public. Just my educated guess. There is no much special materials in SSD especially m2 SSD types. Whatever they sell at $200 retail price they must make it at $50 a pop max if they are mass produced in super large quantities.Gigaplex - Thursday, July 5, 2018 - link
If it was that easy, the other brands would be lowering their price to undercut Samsung significantly. That's not happening.milkod2001 - Friday, July 6, 2018 - link
Yes, it is that easy. Other brands have to lower prices to compete with Samsung. Lets say Samsung sells SSD at $200, other weak brand have to sell it for $189 if want to compete and survive.The real difference is that Samsung makes many parts itself, so production cost is much lower, it is not dependant on suppliers, no delays etc. Small brands pay more to produce anything and are getting less when selling in order to compete.
gglaw - Thursday, July 12, 2018 - link
there is absolutely 0 chance a 2TB SSD with modern 3D NAND and controller being produced at $50 - this is just flat out 100% wrong. There are countless companies including dozens that sell straight from Taiwan and China under names 99% of ppl have never heard of that cannot come even CLOSE to these price points. There would be at least 1 out of the 50+ models out that would try to flood the market and just take tiny margins but get huge volumes selling under a quarter of what other companies do. No way to say it other than, wrong wrong wrong. Samsung producing everything in house has economic advantages but they also cannot sell these for $50. The price premium huge companies buying in lots ot 100k is not far from production costs. The companies buying Toshiba NAND, Phison full packaged designs, and Micron NAND in huge quantities are not getting out signicantly cheaper products.This is not the diamond conspiracy where the supply is
gglaw - Thursday, July 12, 2018 - link
oops finger slipped on post key lol, but the diamond conspiracy with apparent gigantic excess of resources falsely limited to maintin insane markups is not true for DRAM or NAND production. So the claim that any company with access to internal vertical production model or able to buy mass quantities at discount being able to sell SSD's at a quarter of the current prices has absolutely no evidence.leexgx - Wednesday, July 4, 2018 - link
Can you please stop playing audio blip when I goto pages on this site (might be an advert) as it keeps on hogging my Bluetooth connection witch blocks audio from my other phone until I turn blue off and on (duel connected headset)GilmourD - Sunday, July 8, 2018 - link
Are you using Internet Explorer? I don't here a blip in Chrome.Lolimaster - Thursday, July 5, 2018 - link
The only way I see to lower price a bit is going for 1.8" form factor or the same 2.5" with less lenght. They could send more per container shipped. aluminum casing needs to stay.